Where did it all start?

Updated: Mar 14, 2020

It's a question I get asked all of the time and it's a bit of a strange one. My plan went I left full time employment, didn't go to plan, at all.

I won't go into too much detail but essentially I agreed a freelance role with a local advertising sales company, two chaps had collaborated, they were experienced business men, the deal seemed great, I was quickly setup with an email address, provided with business cards and some sales & marketing materials off I went.

My first month went by, I made some sales, it was ok and part of my long term plan so I could definitely see myself stucking to it and very much using it as a stepping stone to launching my own media agency. It got me out of my full time job and offered that "safety" element I felt I needed.

Great, so first month down, I sent over my first invoice, excited that my plan was coming together I thought, ok, I'll give it up to a week to recieve payment then chase it IF they don't pay it, but I am sure they will, I'm not really sure how this works, so we will see.

The first week went by and I chased the main guy I was in contact with, he said that they had the invoice and the other chap would pay it. He didn't.

To cut a long story short I ended up working for this company for 6 weeks, YES, 6 weeks, without ANY payment. HOW? I hear you ask. I thought if I kept working they'll pay me eventually, I had enough money in the bank to keep me afloat for a bit and I didn't want to cause too much of a fuss, afterall, we had an agreement.

BIG mistake.

We had an agreement, I had an email address, proof I'd worked, how could this have happened? I called, I emailed, I even ended up threatening court action, nothing worked, nearly £5000 out of pocket and neither of these guys cared.

A woman scorned, I NEEDED to get my money or at very least expose these men , after some research found I was not the first woman that they had done this too. After more research I found a networking event that the two men regularly attended in London, an event which also sold tickets available to the public. I suggested that I meet them at said event to discuss the matter in person or perhaps speak to one of their fellow business community members to seek advice on how to manage the matter. Within 24 hours I recieved full payment.

WTF? This had seriously consumed me, messed with my mental health, I was jobless and scared and it was a hard lesson to learn. BUT one I needed to learn, and I am I so glad I learned it so quickly!

I am all about marketing and advertising, I know radio, tv, print, digital advertising, strategy is my thing. So I thought, ok, social media, it's accessible, it's free, its applicable to businesses of all sizes and I know this stuff.

I emarked on a journey of social media discovery, how to use social media for business, the right platforms for the right campaign, content creation, follower and community growth tactics, design, it was crazy! I heavily invested in learning the technical stuff, the creative stuff and I got qualified. With that, I launched She's Sassy Media.


Failure; don't be afraid to fail, I learned lessons quickly, it made me stronger, gave me confidence and led me to where I am today. If you don't fail you don't learn and if you don't learn you don't grow. Don't be afraid to fail, it's your biggest friend.

Here’s how to do it:

  1. Get an idea

  2. Write down some goals

  3. Is it legit?

  4. Go for it!

  5. Stay sassy!

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ese emily bilgic

boss lady



ruby dovey

digital media consultant